Organization: Boulder Valley Women’s Health Center is a nonprofit reproductive and sexual health clinic.
Project: Develop a dual-language (English-Spanish) anonymous comprehensive sexual health information text messaging line for teens.
Year: 2007
Role: Youth Services Director + Project Lead
Major Responsibilities: Secure + manage grant funding, Assemble + manage project team, Develop + execute research methodologies, Assess + adopt technologies, Co-design + launch text message line, Analyze + report user data
Process: Research. Design + Deploy. Capacity Building.
Research: Design, facilitate + process user focus groups; Design, deploy + analyze user surveys; Document user feedback
Design + Deploy: Identify technologies in play, assess + adopt; Develop + implement content strategy; Design + deploy brand; Document + respond to ongoing user feedback
Capacity Building: Develop + deploy awareness building communications for internal (board, staff) stakeholders; Develop + deploy ability building tools for project team (playbooks); Assess diverse levels of access for external (users) stakeholders; Develop + deploy awareness + action communications for external (users) stakeholders
Outcomes:
- Anonymous text line continues to operate in 2023
- Thousands of sexual health questions answered accurately
- Text line replicated by Planned Parenthood of the Rocky Mountains
- Technology presented at several statewide (Colorado) conferences (2009) and at the National Sex Tech Conference (2008)